Brieane’s Substack

August 2025

When Creativity Meets AI: The Next Era of Fashion and Retail

For the past decade, the conversation around AI in retail has been dominated by words like efficiency, automation, and predictive analytics.

Aug 22 • 

Brieane Olson

4

Why Music is the Ultimate Brand Builder

This year, Pacsun has been evolving our music journey — activating at some of the biggest festivals in the world.

Aug 15 • 

Brieane Olson

6

July 2025

From Dysfunction to Foundation: Building High-Performing Teams That Last

What makes a great team?

Jul 30 • 

Brieane Olson

2

Why Co-Creation is the Future of Brand Building

Last week, Pacsun brought a group of Gen Z creators to Jackson Hole, Wyoming, for a Fall denim experience that fused western tradition with cultural…

Jul 28 • 

Brieane Olson

6

3

📰 Back to the Mall

Why Gen Z and Gen Alpha Are Reclaiming Real-World Culture

Jul 18 • 

Brieane Olson

4

June 2025

The Culture Curve: lessons from PTTOW! 2025 Summit

PTTOW!, TikTok, and the Future of Brand Relevance

Jun 4 • 

Brieane Olson

1

Understanding Gen Z and Gen Alpha: What the Future of Retail Demands Today

Gen Z and Gen Alpha are redefining how we think about everything from discovery to purchase, from brand loyalty to cultural relevance.

Jun 3 • 

Brieane Olson

9

2

May 2025

Breaking the Retail Script

The Power of Co-creation

May 28 • 

Brieane Olson

9

2

April 2025